Cita APA (7a ed.)

Sudman, S., & Blair, E. (1998). Marketing research: A problem-solving approach. McGraw-Hill.

Cita Chicago Style (17a ed.)

Sudman, Seymour, y Edward Blair. Marketing Research: A Problem-solving Approach. Boston: McGraw-Hill, 1998.

Cita MLA (9a ed.)

Sudman, Seymour, y Edward Blair. Marketing Research: A Problem-solving Approach. McGraw-Hill, 1998.