Sudman, S., & Blair, E. (1998). Marketing research: A problem-solving approach. McGraw-Hill.
Chicagoスタイル(17版)引用形式Sudman, Seymour, , Edward Blair. Marketing Research: A Problem-solving Approach. Boston: McGraw-Hill, 1998.
MLA(9版)引用形式Sudman, Seymour, , Edward Blair. Marketing Research: A Problem-solving Approach. McGraw-Hill, 1998.