Marketing research : a problem-solving approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
1998.
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| Subjects: | |
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| Physical Description: | xli, 737 p. : ill. ; 26 cm. |
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| ISBN: | 0079136702 |