APA (7th ed.) Citation

Pride, W. M., & O. C. Ferrell. (1995). Marketing: Concepts and Strategies (9th. st.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Boston, USA: Houghton Mifflin, 1995.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Houghton Mifflin, 1995.

Warning: These citations may not always be 100% accurate.