Cita APA (7a ed.)

Pride, W. M., & O. C. Ferrell. (1995). Marketing: Concepts and Strategies (9th. st.). Houghton Mifflin.

Cita Chicago Style (17a ed.)

Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Boston, USA: Houghton Mifflin, 1995.

Cita MLA (9a ed.)

Pride, William M., y O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Houghton Mifflin, 1995.

Precaución: Estas citas no son 100% exactas.