Pride, W. M., & O. C. Ferrell. (1995). Marketing: Concepts and Strategies (9th. st.). Houghton Mifflin.
Чикаго-гийн эшлэл (17 дахь хэвлэлт)Pride, William M., ба O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Boston, USA: Houghton Mifflin, 1995.
MLA -ийн эшлэл (9 дэх хэвлэлт)Pride, William M., ба O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Houghton Mifflin, 1995.