Pride, W. M., & O. C. Ferrell. (1995). Marketing: Concepts and Strategies (9th. st.). Houghton Mifflin.
Chicago-čujuhus (17. p.)Pride, William M., juo O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Boston, USA: Houghton Mifflin, 1995.
MLA-čujuhus (9. p.)Pride, William M., juo O. C. Ferrell. Marketing: Concepts and Strategies. 9th. st. Houghton Mifflin, 1995.
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