Marketing : Concepts and Strategies /
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, USA :
Houghton Mifflin,
1995.
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| Edition: | 9th. st. |
| Subjects: | |
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| Physical Description: | 752 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780395728314 |