APA (7th ed.) Citation

Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer behavior & beyond. Dryden Press.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., Banwari Mittal, and Bruce I. Newman. Customer Behavior: Consumer Behavior & Beyond. Fort Worth, TX: Dryden Press, 1999.

MLA (9th ed.) Citation

Sheth, Jagdish N., et al. Customer Behavior: Consumer Behavior & Beyond. Dryden Press, 1999.

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