Cita APA (7a ed.)

Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer behavior & beyond. Dryden Press.

Cita Chicago Style (17a ed.)

Sheth, Jagdish N., Banwari Mittal, y Bruce I. Newman. Customer Behavior: Consumer Behavior & Beyond. Fort Worth, TX: Dryden Press, 1999.

Cita MLA (9a ed.)

Sheth, Jagdish N., et al. Customer Behavior: Consumer Behavior & Beyond. Dryden Press, 1999.