Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer behavior & beyond. Dryden Press.
Chicago Style (17th ed.) ZitazioaSheth, Jagdish N., Banwari Mittal, eta Bruce I. Newman. Customer Behavior: Consumer Behavior & Beyond. Fort Worth, TX: Dryden Press, 1999.
MLA (9th ed.) ZitazioaSheth, Jagdish N., et al. Customer Behavior: Consumer Behavior & Beyond. Dryden Press, 1999.