Customer behavior : consumer behavior & beyond /

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Bibliographic Details
Main Author:	Sheth, Jagdish N.
Other Authors:	Mittal, Banwari (Co-Author), Newman, Bruce I. (Co-Author)
Format:	Book
Language:	English
Published:	Fort Worth, TX : Dryden Press, 1999.
Subjects:	Consumer behavior. Consumers' preferences. Consumer satisfaction. Marketing.
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Description
Physical Description:	1 v. (various pagings) : col. ill. ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	003098016X (pbk.)

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